Monday, 7 December 2020

Balmain X (RED)’S Limited-Edition Sneakers Benefit Fight Against AIDS And COVID-19

In 2020, supporting fashion with a purpose has never felt better. That's the idea behind Balmain's (Balmain)RED B-Court sneakers—a limited-edition launch that benefits The Global Fund's fight against HIV/AIDS and COVID-19. Designed by creative director Olivier Rousteing, the unisex accessory continues a long-standing partnership with the Global Fund and (RED) to provide funding and resources to countries impacted by both viruses.

COURTESY B-COURT SNEAKERS BALMAIN x (RED)balmain.com$595.00 SHOP NOW

The coronavirus pandemic has reduced access to healthcare for many fighting against AIDS, meaning it's never been a more vital time to support the cause. In a statement to ELLE.com, Rousteing recalled being introduced to (RED) by Bono, who inspired him to design for the initiative. "Having begun my life in an orphanage, the struggles of vulnerable children across the globe is something that's extremely personal for me," he explains. "With AIDS killing more young people (aged 15-29) and more young women (aged 15-49) than any other disease worldwide, there are now almost 14 million children worldwide who have lost a parent to AIDS. Most of those children live in sub-Saharan Africa, and the work (RED) does is critical to the education, empowerment and protection of those children and their families—which is why I am thrilled to do anything that I can do to support it."

Rousteing admits he became a bit "obsessed" with designs for the (Balmain)RED B-Court sneakers, jotting in sharpie on prototypes of the product. "Finally, we all realized that all my scribbles, notes and measurements were the ideal reflection of the devotion required from all of us to face this critical moment," he recalls of the shoe's graphic red-and-black look.

MORE FROM ELLE Camilo | Song Association Ad LEARN MORE

The (Balmain)RED B-Court sneakers are now available exclusively at Balmain's new storefront on Madison Avenue in New York City, Balmain.com, and as part of the (RED) Shopathon event, for $595. 25% of all sales will directly benefit the Global Fund’s COVID-19 Response Mechanism. The organization hopes to raise $5 billion in the next year to fight against COVID-19 and provide healthcare for those impacted by the pandemic.

SAVANNAH WALSH EDITORIAL FELLOWSavannah Walsh is an Editorial Fellow at ELLE.com.



source https://www.online-digitalstore.com/post/balmain-x-red-s-limited-edition-sneakers-benefit-fight-against-aids-and-covid-19

Saturday, 28 November 2020

Your Boots Are Calling Remember boots?

Around this time of year, boots tend to be at the top of many people’s shopping lists. As soon as temperatures drop, the quest for the perfect pair can feel both imperative and impossible, consuming one’s thoughts all the way through March. This season, however, could be liberating. Who needs boots if you’re stuck inside all winter? Perhaps we can use this as an opportunity to dream about next year.

These heeled boots from Balmain (above) seem like an ideal balance of flair and function. One can imagine dancing all night in them after the pandemic ends, then making the trek to the subway at the end of the night without falling over, their leather knee-high silhouette keeping you warm. Doesn’t that sound nice?

Shop the Story

Balmain Rea Boots $1,650



source https://www.online-digitalstore.com/post/your-boots-are-calling-remember-boots

Wednesday, 11 November 2020

J Lo Brought Executive Realness To Balmain’s Front Row

Streamed on every digital platform – from TikTok to LinkedIn – Balmain’s spring/summer 2021 show invited a virtual front row to enjoy a first look at Olivier Rousteing’s collection. Naturally, Jennifer Lopez took front and centre position.

VIEW GALLERY 7 PHOTOS 7 KarJenner-Worthy Dresses From Balmain’s High-Octane SS21 Collection

On the evening of the show, which saw Rousteing send glitter-festooned dresses and neon co-ords down the runway, J Lo was seen but not heard. But now, we know what the pop superstar wore for the occasion. Sharing a “flashback” via Instagram, the singer posted a series of close-ups and behind-the-scenes photos for us to see her glam squad’s work.

Wearing the brand’s strong-shoulder blazer and matching dress in a monogram print, J Lo exuded executive realness. Accessorised with a matching clutch and black patent leather heels, the Hustlers actor stuck to her signature style with a high ponytail, stacked gold rings and playfully patterned nails on show.

Before his couture show in the summer, Rousteing spoke of relevancy and change. “What’s going to be important for tomorrow is not only how you present fashion, but how you made it,” he told British Vogue. “It will need to stand for more than fashion. Then, you’ll see which designers and magazines are relevant.” According to J Lo, Balmain is as relevant today as it was on that glitzy virtual evening.



source https://www.online-digitalstore.com/post/j-lo-brought-executive-realness-to-balmain-s-front-row

Sunday, 4 October 2020

BALMAIN LAUNCHES NEW 1945 COLLECTION

Inspired by the founding spirit of Pierre Balmain and the city of Paris, the new collection of bags evokes the house's history of couture.

October 1, 2020

The new 1945 collection from Balmain is available in stores now, bringing Pierre Balmain’s founding spirit into the latest contemporary couture. Rising in a post-war fashion renaissance that sparked in Paris, Balmain has been a fashion house standing on the pillars of luxury, new beginnings and challenging preconceived notions since its very conception in 1945. Now, Balmain is taking that signature innovative spirit and encapsulating it in the 1945 Collection—a bold line of soft-leather and jacquard bags with matching wallets in a variety of shapes and sizes, inspired by some of Pierre Balmain’s preeminent mid-century designs. Creative Director Olivier Rousteing worked with his team to revive the interlocking PB monogram logo—the “B” for the founder Balmain, and the “P” for Pierre and Paris, an intertwined pair—in a jacquard pattern design on four distinctive silhouettes, recalling Balmain’s distinctive house pattern that has graced men’s and women’s ready-to-wear collections in the early ‘70s. In a double-chain shoulder, cross-body, porté porchette (envelope), or torte silhouette, the 1945 designs are built for every occasion. The monogram motif also evokes the labyrinthine French Renaissance gardens, which Pierre Balmain held a deep fascination for—many of the signature Balmain couture collections are named for the classic gardens and chateaux of France, paying tribute to Balmain’s love for French design. The soft-leather line of the 1945 collection complements the jacquard patterns with a simple, sleek ivory and black contrast, an ode to both Pierre Balmain and Olivier Rousteing’s love for dynamic and contrasting patterns. Also available in four sizes (from a chic modern over-the-shoulder number to an everyday tote), the soft-leather bags are bold in their design and rich in their craft, making it clear that Balmain’s monochrome is never monotone.  Gold embellishments fleck all eight new bags in the collection, a homage to Balmain and Rousteing again: while remaining a distinctive symbol in Rousteing’s collections, the gold medallions, gilded buttons and golden accessories have been part of the fashion house since Pierre Balmain’s earliest days, and a new galvanization process ensures these chains, symbols and closures look slightly aged, recalling the brand’s heritage.  The 1945 collection is available now on Balmain’s website and in the new Balmain Madison Avenue store in New York, along with the Madison Ave BBuzz Bag and Balmain x Trudon candle, exclusive to the new retail location.



source https://www.online-digitalstore.com/post/balmain-launches-new-1945-collection

Saturday, 26 September 2020

Moschino sends puppets down the runway for Milan Fashion Week

Jacqui Palumbo, CNN

The tiniest of runway shows was staged during Milan Fashion Week, and no models or guests were present.

Instead, Moschino's newest styles are sported by Jim Henson creations. But this isn't a bizarre Fraggle Rock crossover -- Moschino creative director Jeremy Scott has enlisted the help of Jim Henson's Creature Shop to create his Spring-Summer 2021 show on a miniature set populated entirely by marionettes.

Milan Fashion Week looks to embrace a hybrid show schedule that is quickly becoming the norm

As Fashion Month has continued in the wake of the ongoing pandemic, fashion designers have flexed their creative muscles through a mix of digital presentations and live, socially distanced shows in lieu of traditional runways. Scott opted for a -- literal -- scaled-down show with all models and attendees as puppets, with lookalikes of famous faces including Anna Wintour and British Vogue editor-in-chief Edward Enninful in the crowd.

"Not only did all the clothes have to be scaled down, and all the accessories scaled down (to) the size of the marionettes, but the whole audience had to be not only created and dressed," Scott said in a video interview with CNN Style.

Content by Keeper Security Keep your data secure with this password manager

It's a far cry from past presentations for the Italian label, which has become known for its kitschy luxury looks under the American designer's direction. Milan's last fashion week saw Moschino models walk down a chandelier-lit runway in Marie Antoinette-inspired mini pannier skirts and towering wigs to a clubby remix of Duran Duran's "Girls on Film."

Moschino Spring-Summer 2021 Credit: Moschino

For this Spring-Summer 2021 womenswear collection -- which will be available in human sizes -- Scott dialed down the drama with elegant dresses with oversized bows and tulle skirts, and dramatic collars and capes, in soft pinks and blues, pea green, gold and black. But there's also a narrative told through the garments' inverted details, with corset boning, seams and pocket interiors emphasized on the exterior of garments, and underskirts fanning out below the hemlines.

Celebrities gracing the 'green' carpet show Oscar-worthy sustainable dresses can still be glamorous

Backstage with Moschino's Jeremy Scott, from London to Milan

"As the world seems to be splitting along the seams, the bare inner workings of something new will be exposed," Scott said in a press release, referring to the impact of the pandemic on the world.

Moschino Spring-Summer 2021 Credit: Moschino

The creative director has his own lookalike in the show, wearing a crown and a Moschino t-shirt. "As much as I loved working with the marionettes and as proud as I am of this show," he told CNN Style, "I do miss working with real models and that energy and the energy of having a real audience and everyone gathered together. And I hope very soon I can do that in person again."

https://www.youtube.com/watch?v=x-t1SEY_LRM


source https://www.online-digitalstore.com/post/moschino-sends-puppets-down-the-runway-for-milan-fashion-week

Thursday, 17 September 2020

Lady Gaga's New Valentino Campaign Celebrates The Power Of The Voice

Fragrances mean a lot of things to different people. Some scents evoke emotions associated with our past; others carry sentimental value, whether passed down by a loved one or an unpleasant reminder of a former lover. For Lady Gaga, the face of Valentino's new Voce Viva, fragrance serves as an extension of the strength, power, and confidence of one of her most innate gifts: voice.

Today, September 17, Valentino debuts the campaign for its Voce Viva fragrance titled #MyVoiceMyStrength. Known for her powerhouse vocals empowering messages on- and off-stage, Gaga explains that Voce Viva, which translates to "the voice is alive," celebrates the individuality and self-expression as everyone's voice "has its own life. It’s a force of nature. Nature is powerful."

The scent taps into Valentino‘s femininity and features a mélange of Italian bergamot, mandarin essence, orange blossom, and a whiff of vanilla and crystal moss accord. Voce Viva is packaged in a sleek glass bottle with pink detailing (a departure from Valentino's signature red), the same color of the flouncy gown Gaga dons in the campaign.

MAISON VALENTINO

It took Gaga years to find the power of her voice and to use it for positive change. "I have to give confidence to myself for it to be real. I work on building it all the time. I focus on skills I have, and work from there. I feel like it's building a house that’s never finished. I also remind myself that skills can be simple," she explains via e-mail. "I believe most voices have the ability to positively impact, but all voices are impactful. This includes hateful voices, which is why hateful speech is so negatively powerful—why we need to fill the negative space with kind speech."

Shop the new Valentino Voce Viva below.

VOCE VIVA EAU DE PARFUM Valentinosephora.com$30.00 SHOP NOW



source https://www.online-digitalstore.com/post/lady-gaga-s-new-valentino-campaign-celebrates-the-power-of-the-voice

Wednesday, 2 September 2020

The Clock Is Ticking On A New British Watch Brand Which Houses A Hidden Secret

Luxury ‘collector’ watch brand Brax la Rue is bucking the trend and proving that success is possible in the wake of the Covid-19 lockdown.

The new UK based company has already caused quite a stir despite the fact that its first Tourbillon watch hasn’t been officially launched until today (1 September 2020).

The 500 stunning limited edition timepieces have been hand assembled and are individually numbered. They are housed in a 42mm diameter stainless steel case with anti-reflective sapphire crystal glass and hand winding Tourbillon movement.

What’s more, one of the watches will be worth significantly more than its sale price thanks to world famous micro-artist Graham Short who has engraved a tiny badger’s paw print on its working mechanism – viewed through the glass on the reverse of the watch.

Brax La Rue started when watch enthusiast Peter J Fuller had a vision to make watches a little different

Graham is considered to be one of the most talented living micro-artists in the world. He is well-known for engraving a portrait of the Queen onto a pinhead, which recently sold for £100,000, but admits that the Brax la Rue paw print, engraved using a using a shard of diamond glued to the tip of a needle, was his most difficult engraving yet.

The dedicated artist, dubbed ‘hands of a genius’, spent over 50 years going to physical and mental extremes to produce the highest-quality, and tiniest, hand engravings ever seen – in fact his smallest works of art cannot even be seen by the naked eye.

As well as the portrait of the Queen, his masterpieces include engravings of Jane Austen and Harry Kane on bank notes, and an engraving on the edge of a commemorative medal given to the artist by Neil Armstrong.

One of the watches will be worth significantly more than its sale price thanks to world famous micro-artist Graham Short who has engraved a tiny badger’s paw print on its working mechanism – viewed through the glass on the reverse of the watch

Brax La Rue started when watch enthusiast Peter J Fuller had a vision to make watches a little different.

Peter explains: “There are so many watch brands out there already, but through Brax la Rue I wanted to create something different, unusual and unique; something that will make people look twice. I want Brax la Rue to become a great British brand.”

The Tourbillon was patented in 1801 by Swiss watchmaker Abraham-Louis Breguet. Tourbillon is French for ‘whirlwind’ – its purpose being to negate the effects of gravity on time accuracy. It is housed in a rotating cage with the whole assembly constantly moving. So whatever position the watch is in, any timing variations are cancelled out.

The Brax la Rue limited edition Tourbillon watch will be launched on Ingiegogo, a platform which supports new start-up businesses, on 1 September 2020.

Luxury Watches



source https://www.online-digitalstore.com/post/the-clock-is-ticking-on-a-new-british-watch-brand-which-houses-a-hidden-secret

Beyoncé Sizzles In Lime Green Mini Dress To Celebrate Balmain Creative Director Oliver Rousteing

BY NANDI HOWARD · APRIL 29, 2021 Beyoncé’s surely blessed Instagram for the month of April. Pre-pandemic, the entertainer’s social profil...